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Breeders

Bad Empire Breeders Is Back

July 29, 2026 · Bad Empire

Update: Breeders Is Live

King Mauve, our black & tan French Bulldog, is now open for stud service. See King Mauve's stud page for his health testing, DNA panel, the shipped Breeder Box and live cover options.

Before the flooded watches and before the trucker caps, there was Bad Empire Breeders. It's been off the table for a while — but it's coming back, and we wanted to say so directly instead of just quietly relaunching a dropdown one day.

What Bad Empire Breeders Was

The dog program ran alongside everything else the empire built — same standard, different lane. Same attention to detail that goes into a flooded Cartier Santos, applied to breeding and raising dogs the right way. It stepped back while the watch and jewelry side scaled up. It didn't go away for good.

Why Now

The empire's grown. Watches are the foundation, merch is live, coffee is next. Breeders was always part of the plan to come back once there was room to do it properly again — not rushed, not half-built. That time is now.

What to Expect

The first thing back is stud service with King Mauve, the Bad Empire VIP King Stud: a proven black & tan French Bulldog with health clearances and a DNA color panel. A $500 deposit holds a slot, and you pick either a chilled Breeder Box shipped overnight to your repro vet or a live cover in person. Everything is on the Bad Empire Breeders page.

Want to be first to know?

Reach out through the contact form and mention Breeders. We'll make sure you're not finding out last.

Stay in the Loop

Stud slots are limited each season. Lock yours in or browse the rest of the empire.